I am an experienced Social Media practitioner with a strong passion for connecting with customers of brands. As part of a team, I presently work on the social media account of a leading European auto company. On this job, I have brought my vast experiences in journalism, marketing, search engine optimisation and branding to play.
No time can be late to honour the late genius Steve Jobs. So i have therefore decided to put this down in his memory. In actual fact this blog, BABAJIDE, was inspired on the announcement of his death. I cannot explain how this came about, but immediately I heard the news of his death I was jolted into doing something. And here I am with a blog.
Therefore I start this with Jobs favourite quote: “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
I had always been fascinated by the gentleman Steve Jobs. The man who created the top competitor to the Almighty Windows. Not mainly because of his product. But by something in him that made you listen and watch anytime he came up on the TV. I must confess, I had little knowledge of Steve about a decade ago. This is not to say I did not know who he was, but I just categorised him as one Apple Guy.
Born on February 45, 1955, Jobs first made impression at the age of 16 when alongside Steve Wozniak and Ronald Wayne founded Apple Computers. I was exposed to his product the Apple Macintosh very early in my career and till date I have not seen any product that is so suited to the print and the visual profession.
No doubt everybody agree this was a great man. A man with an humble and near miss beginning. Adopted and a college drop out who later went on to become a genius. How many in this world with privileged beginnings have missed it? But this was a man with a vision and with a plan of what he was going to be.
The lesson in Steve Jobs is we all have purposes in life. We are here to satisfy a demand one way or the other. Some miss it, some search for it all the days and nights of their lives, while some have it and waste it, and some have it and make use of it. Steve Jobs identified the demand he was meant to satisfy, he worked tirelessly towards it till the end of his life.
Adieu Steve Jobs.
Below is an article in the Mail Online edition of Friday October 7, 2011. This piece gives us an idea into the type of person Jobs was. I commend you to read.
Steve Jobs’s secret legacy: Dying Apple boss left plans for four years of new products
- Blueprints for new iPod, iPad, iPhone and MacBooks in place
- Permission for futuristic new Apple headquarters secured by Jobs in June
Despite knowing he was dying, Steve Jobs worked for more than a year on the products that he believed would safeguard the company’s future.
It was also revealed today that Jobs fought hard to get plans approved for a spaceship-style company headquarters in California.
It will be big enough to hold 12,000 employees in a park-like setting near the existing base in Cupertino. He appeared at a town council meeting in June to plead for the planning go ahead.
Jobs had a part-time job working for Hewlett Packard at the site when he was 13 and he ensured Apple bought the land when it became available.
- A family grieves… the whole world mourns: Friends and relatives gather at Steve Jobs’s California mansion as shrines pop up across the globe
- ‘I wasn’t always there for them, and I wanted them to know why’: Steve Jobs authorised biography so his children can know him
- Steve Jobs’s core of steel: Apple boss’s brave cancer battle (and how his company kept it secret for so long)
- Brilliant, yes, but he wasn’t an Einstein
- Will Apple lose its shine without the boss as it faces competition from Samsung and Amazon?
He has also been overseeing the development of the delayed iCloud project, which will allow Apple users to store their music, photos and other documents remotely and masterminding updated versions of the iPod, iPad, iPhone and MacBooks, ensuring at least four years’ worth of products are in the pipeline, according to Apple sources.
Pre-order sales of the first authorised biography of Steve Jobs increased by a staggering 44,000 per cent.
According to the official description, the book, out on October 24, is ‘based on more than 40 interviews with Jobs conducted over two years – as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues’.
Brand consultancy firm Interbrand predicted that Jobs death could actually boos the value of Apple by around $670million (£431million) from $33.5billion as fans make sympathy and impulse purchases.
Jobs died on Wednesday, aged 56, following a lengthy battle with pancreatic cancer.
Within minutes of his passing being confirmed, tributes had been paid by world leaders, the most famous technology bosses and fans throughout the world.
A day later, thousands continued to gather at shrines dedicated to Jobs from California to London, Sydney and Tokyo, Japan.
Well-wishers flocked to his home in California to leave flowers and cards, as his family mourned inside. Jobs is survived by a wife, a son and two daughters.
Devastated Apple staff, meanwhile, celebrated the life of their former boss with memorial services in his honour.
At Apple stores across the world and the company’s headquarters, makeshift shrines quickly sprang up as Apple’s legions of fans gathered together to remember the life of a man they revered as a hero.
‘We are planning a celebration of Steve’s extraordinary life for Apple employees that will take place soon,’ Apple chief executive Tim Cook said yesterday.
Global leaders from politics and business spoke out about how they had been inspired by the celebrated innovator.
Tributes, led by President Barack Obama, began pouring in within minutes of the company confirming Jobs’s death.
‘We are deeply saddened to announce that Steve Jobs passed away today,’ read a statement by Apple’s board of directors on Wednesday.
‘Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve.
‘His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts.’
The homepage of Apple’s website switched to a full-page image of Jobs with the text, ‘Steve Jobs 1955-2011.’
Clicking on the image revealed the additional text: ‘Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
‘Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor.
‘Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.’
His relatives also released a statement, which said he ‘died peacefully, surrounded by his family.