Still Hoping To ‘Collect’ Change? Not With These Lots

By Morak Babajide-Alabi

This is the third week in a row that I shall be writing on Nigeria in this column. This is no big deal as my patriotism has overwhelmed me and not allowed the thoughts of abandoning my dear country. At least, not at a seemingly struggling time in her life, when the leaders are bereft of ideas on what to do.

I am not going to join the band of pretenders that have found it hard to accept the fact that the country is on course to nowhere. I am tired, also, trying to convince people that ship ‘Motherland’ is stuck in the middle of the ocean and the present captains, just like the set they sent packing, lack basic ideas of nautical position, direction, distance, and depth, talk less of applying them to practical navigation. It will take more than a crash course in navigation to get out. read more

5 Steps To Creating A More Efficient Link-Building Campaign

Contributor Jeremy Knauff shares the steps his agency takes, and the tools they use, to create a structured and efficient link-building process.

Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both feet, but without a structured process, they fail to achieve the results they could.

In the past, I’ve taken both approaches: I’ve run some link-building campaigns with little to no structure, and I’ve run others with enough structure to make German engineers weep with joy. read more

The Pains of Cherry Picking a Suitable Brexit

By Morak Babajide- Alabi

The United Kingdom’s exit from the European Union (EU) is proving not to be as straight forward as citizens had thought it would be. Right from June 24, 2016 when the result of the Referendum vote was announced, the process had become longer and somehow cumbersome than anticipated. There seems to be a gang up of some UK political leaders, agencies and other countries involved to deny the citizens of their true hearts desires to leave the union.

Before the vote, the Remain Group (comprising of people with sympathies to stay in the EU) cried themselves hoarse, warning that exiting the union would not be an easy task. They tried as much as possible to make point that continued membership of the supranational politico-economic union was more beneficial than an exit. While they sounded alarming at the time, events in recent times have supported all the warnings. read more

Kim Jong-Un Needs A Lesson In Civility

By Morak Babajide-Alabi
Have you at some point in recent time (or even in ages past), considered the North Korean leader Kim Jong-Un as someone walking about with loose bolts in his head? Don’t kick yourself in the backside for thinking this way, because you are definitely not alone. As at this moment, majority of people all over the world think he is “barking mad”. Going by his actions, especially in the past two months, this opinion about him cannot be wrong.

At no time in recent history has any country’s leader been so keen on turning his backside on the world. But Kim seems desperate to write himself into history book, not minding the fact that this move may signal his end and by extension the many years of his family’s hold on the destiny of the country. Kim Jong-Un is reported to have commissioned the largest number of missile testings within a short of period of years in the history of his country. Since taking over in 2011, he has tested a minimum of one missile per year. read more

Even In Defeat, Bolt Still Leads the Pack

By Morak Babajide-Alabi

A few days before the start of the 2017 International Association of Athletics Federations (IAAF) World Championships that ends in London, United Kingdom today, the British Broadcasting Corporation (BBC) showed the documentary – “I Am Bolt”. As you might have guessed, it is a film about Usain Bolt, the Jamaican 100-metres world champion. Apart from showcasing this great athlete, the screening on British TV was also a strategic build up to the start of the London event, the highlight of which is Bolt’s last individual competitive race. read more

The 4 Ps of SEO & Digital Marketing

Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance.

It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact, I studied computer science and was initially a web and software developer.

My marketing career was a fortunate accident — a case of being in the right place at the right time. I was working developing e-commerce sites, and when that job was done, the question soon became, How do we get more traffic and more customers? This led me into the new and exciting world of SEO circa 1999. read more