5 Steps To Creating A More Efficient Link-Building Campaign

Contributor Jeremy Knauff shares the steps his agency takes, and the tools they use, to create a structured and efficient link-building process.
CULLED FROM SEARCH ENGINE LAND

Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both feet, but without a structured process, they fail to achieve the results they could.

In the past, I’ve taken both approaches: I’ve run some link-building campaigns with little to no structure, and I’ve run others with enough structure to make German engineers weep with joy. read more

Developing YOUR Audience Targeting Strategy

Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours.

We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences — especially those customers that come close to converting, then change their minds.
But there is much more to remarketing than abandoned shopping cart visitors, which is why I’ve been saying for the last several years that every campaign could and should be an RLSA campaign.
So, what is the most important audience of online searchers? Yours. 2017 has been a year of growth for what is possible with remarketing, as both Google and Bing have released innovative features to help you create a custom audience that speaks to your exact business needs.
Creative features such as exclusions, custom audiences, in-market audiences and similar audiences enable retailers to find their perfect target market online.
In light of all of these updates and changes, in my next few articles on Search Engine Land, I want to dig into remarketing to help you think about defining, mapping and segmenting your audiences, so you can create and shape the most important online audience in the world: yours. read more

Google Adds 30 Languages To Voice Search & Makes It Possible To Use Emojis With Voice Typing

Included among the new languages are Swahili and Amharic, two of the most popular African languages, writes .

CULLED FROM SearchEngine Land

Aiming to make its voice typing technology more inclusive, Google has added 30 new languages to voice search — bringing the total number of languages supported by speech recognition via Gboard on Android to 119.

Included among the languages are Bengali, Lao, Sundanese, Urdu and two of the most popular African languages — Swahili and Amharic. It has also added Georgian, an ancient language that dates back to the 10th century. read more

Facebook Is Officially Launching Its Big Attack On TV

Facebook’s push into becoming a destination for original TV shows begins on Thursday with the launch of its redesigned video tab, Business Insider has learned.

The new tab will be called “Watch” and showcase a slew of shows slated to debut on August 28, people familiar with the matter said. Roughly 40 shows from a range of publishing partners and content studios will be included in the first slate of programming.

A Facebook representative wasn’t immediately available to comment. read more

The 4 Ps of SEO & Digital Marketing

Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance.

It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact, I studied computer science and was initially a web and software developer.

My marketing career was a fortunate accident — a case of being in the right place at the right time. I was working developing e-commerce sites, and when that job was done, the question soon became, How do we get more traffic and more customers? This led me into the new and exciting world of SEO circa 1999. read more

Social shopping: How to use social media analytics to quantify purchase intent

With millions of consumers talking about their shopping experiences on social channels, columnist Ben Cockerell explains why social media insights are necessary for measuring purchase intent.

Marketers today have advanced technologies at their fingertips to gain a deeper understanding of their potential customers. They use keyword performance metrics to learn how customers are finding them and attribution modeling to follow customers’ paths to conversions. But tracking what happens before the customer ever clicks your ad or visits your website to make a purchase is still a mystery to many marketers. read more