5 Worst SEO Habits To Avoid in 2018

5 Worst SEO Habits To Avoid in 2018

By Hardik Oza Adhering to faulty SEO habits can eventually doom your business’ website. It is advantageous for SEO practitioners to step back and change habits if they are detrimental to ethical marketing. With the new Google updates, it is important to leave the old SEO routines as sticking to them could result in a […]

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Developing YOUR Audience Targeting Strategy

Developing YOUR Audience Targeting Strategy

Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours. We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences — especially those customers that come close to converting, then change their minds. But there is […]

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Google Adds 30 Languages To Voice Search & Makes It Possible To Use Emojis With Voice Typing

Google Adds 30 Languages To Voice Search & Makes It Possible To Use Emojis With Voice Typing

Included among the new languages are Swahili and Amharic, two of the most popular African languages, writes Amy Gesenhues. CULLED FROM SearchEngine Land Aiming to make its voice typing technology more inclusive, Google has added 30 new languages to voice search — bringing the total number of languages supported by speech recognition via Gboard on Android […]

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The 4 Ps of SEO & Digital Marketing

The 4 Ps of SEO & Digital Marketing

Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance. It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. […]

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Social shopping: How to use social media analytics to quantify purchase intent

Social shopping: How to use social media analytics to quantify purchase intent

With millions of consumers talking about their shopping experiences on social channels, columnist Ben Cockerell explains why social media insights are necessary for measuring purchase intent. Marketers today have advanced technologies at their fingertips to gain a deeper understanding of their potential customers. They use keyword performance metrics to learn how customers are finding them […]

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