Kick your influencer campaign up a notch. Marketing Land Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support your other marketing initiatives. Caitlin Jeansonne By all accounts, influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach influencer marketing is as a…
Search Engine Land Columnist Marcus Miller shares how his company has adapted an agile framework, Scrum, to better manage his company’s marketing and SEO projects for improved client results. SEO and digital marketing are incredibly complicated, and the digital landscape is in constant evolution and flux. New platforms. New competitors. The new world of marketing…
Marketing Land Contributor Loni Stark believes creatives, marketers and analysts need to collaborate to give digital users what they want and to lead brands into the future. We’ve all been hearing that the quality of the customer’s experience is now what determines the success of a brand’s efforts. But, did you know that it is predicted that…
Link builders, what can you do better this year? Columnist Julie Joyce shares her 17 link-building resolutions for 2017. Culled from SEARCH ENGINE LAND Back in 2014, I had 14 link resolutions. For 2017, I have 17 for you. Maybe you’re doing some or all of the following already; congratulations if that’s true, as you’re much…
While long-term efforts are SEO mainstays, contributor Julian Connors suggests more short-term reactive strategies can also have significant rankings impact. Culled from Search Engine Land There are two approaches to take when it comes to developing new digital marketing or online reputation strategies. The first approach sees marketers and SEO strategists creating proactive campaigns that…
Marketing Land Columnist Jordan Elkind discusses the early phase of life cycle marketing and how you can build a program that will engage and convert potential customers. With the holidays in full swing, and shoppers searching for those last few hard-to-find gifts, brands are looking for a way to stand out to consumers. One great way is…
In the age of the aggregator, the brand is irrelevant. Columnist Blaise Lucey says it’s all about the customer experience and creating compelling content that’s relevant to your audience. Culled from Marketing Land There I was, stuck in the middle seat of an airplane. As I wrenched the seat belt out from under the cushion…
Columnist Chris Marentis discusses where voice search is headed, as well as the potential implications for search marketers. By Chris Marentis, SEARH ENGINE LAND Phones are getting smarter and becoming the hub of an active life. The challenge is, typing on a small keyboard is not comfortable or convenient. So why not make it easy…
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