What Is In A Name? Ask Donald Trump

By Morak Babajide-Alabi

When last week the President of the United States of America created a new “Nambia” country in the African continent, we all laughed and questioned his intelligence. While it could be regarded as a classic Trump moment, my mind was occupied with reminiscences of similar events in my life. As expected, it did not take so long before “Nambia” became subject of memes all over the world. But, in all honesty, we knew it was mispronunciation of the name of an African country. The question now is which of the three “bia” countries – Namibia, Gambia or Zambia – did Trump have in mind? read more

Let’s Talk About Rape

By Morak Babajide-Alabi

In Africa, it’s not often we get to talk about rape. This is saying it mildly, because we rarely talk about it. When we do, it is done in whispers, and in private clusters, never to be discussed publicly. Aside this, it is also a taboo, that comes up only when someone close is involved. The resultant effect of the “loud silence” is victims are indirectly turned into the accused.

In some African societies the victims not only suffer the emotional trauma, but also the shame of identification associated with it. The societies blame the victims for being the agent provocateurs in their own ordeals. No wonder just a few number of victims ever come up with their stories. Rape as we all know, is a crime of “aggression, power, and control in which one person forces, coerces, or manipulates another person to have sexual intercourse without their consent”. Rape involves vaginal, oral, or anal penetration by any object (including fingers) and it also includes forced oral sex. read more

5 Steps To Creating A More Efficient Link-Building Campaign

Contributor Jeremy Knauff shares the steps his agency takes, and the tools they use, to create a structured and efficient link-building process.

Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both feet, but without a structured process, they fail to achieve the results they could.

In the past, I’ve taken both approaches: I’ve run some link-building campaigns with little to no structure, and I’ve run others with enough structure to make German engineers weep with joy. read more

The Pains of Cherry Picking a Suitable Brexit

By Morak Babajide- Alabi

The United Kingdom’s exit from the European Union (EU) is proving not to be as straight forward as citizens had thought it would be. Right from June 24, 2016 when the result of the Referendum vote was announced, the process had become longer and somehow cumbersome than anticipated. There seems to be a gang up of some UK political leaders, agencies and other countries involved to deny the citizens of their true hearts desires to leave the union.

Before the vote, the Remain Group (comprising of people with sympathies to stay in the EU) cried themselves hoarse, warning that exiting the union would not be an easy task. They tried as much as possible to make point that continued membership of the supranational politico-economic union was more beneficial than an exit. While they sounded alarming at the time, events in recent times have supported all the warnings. read more